Volvo

For this project, we created a CGI animation of a Volvo driving through a scenic forest road, capturing the vehicle in motion with cinematic realism.
In addition to showcasing the car’s design and performance, we integrated a seamless car paint switch, allowing viewers to see different color options in real time—something only possible with CGI.

This dynamic approach not only enhances product visualization but also provides a highly engaging way to showcase variant options without the need for multiple physical models. Perfect for marketing, configurators, and social media, this animation brings flexibility and creativity to automotive presentations, making it easier for customers to explore their choices.

We created the realistic forest environment procedurally in Unreal Engine using the PCG (Procedural Content Generation) system. This approach allowed us to generate a highly detailed, natural landscape, complete with dynamically placed trees, foliage, and terrain variations.

By leveraging procedural generation, we achieved a visually rich and scalable environment, ensuring consistency while allowing for creative flexibility. This technique not only enhances realism but also streamlines the workflow, making it an efficient solution for high-quality CGI and real-time applications.