Project · Automotive · In-house study
Volvo:
Drive with paint change
A Volvo on a forest road, rendered in real time. The paint color changes during the drive.
The project
One drive, every paint color.
A Volvo on a forest road, rendered in real time in Unreal Engine. The paint color changes during the drive, a variant switch only possible with CGI.
We generated the forest procedurally: trees, vegetation and terrain are placed automatically, and the environment can be extended at will.
An in-house study. We have worked with Volvo in another context, on training.
Project. In-house study
Service. Real-time animation in Unreal Engine, paint variants, procedural environment
Use. Campaign, configurator, social media
Images and film
Everything full CGI.
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